Rose has over 30 years of experience in coaching, leadership, training, and management. She earned her B.A. in Psychology from University of Illinois, and 129 hours of Business & Life Coach training through Mentor Coach.

In the past decade, Rose has served as a leader in her community and worked with entrepreneurs, small businesses, youth leadership groups, and individuals to help them lead better and richer lives. She empowers clients to work and live consciously and authentically to continuously expand their potential. Instead of fitting themselves into their work and life, Rose’s clients change their work and life to fit them!


Rose provides individual coaching sessions of 30-40 minutes weekly or semi-monthly. She also offers group coaching sessions, and 2 hour, or 1/2 day, workshops on employee engagement, personal growth, effective communication, stress and wellness.

Rose currently partners with Business Consultant Shawn Dunning to provide a complete solution to business development in the aesthetic industry. Together, Rose and Shawn focus on their client’s core values and vision. With our combined knowledge, passion and compassionate approach to challenging clients, we empower them to create strategies that utilize their talents and strengths in a way that positively impacts the organization’s ROI and their own quality of life.

Rose Diaz helped me successfully navigate the turbulent waters of some recent difficult changes in my life. By forcing me to reexamine the pile of obstacles and challenges that were causing me undue anxiety and then breaking them down further into simple decisions and readily attainable goals, she helped me understand that I control things in my own life like my health and my overall happiness. Rose’s life coaching was invaluable to me personally because she listened and then subsequently helped me listen to myself.
J. P.

Marketing Director, St. Charles, IL

I appreciate Rose’s support as I address uncertainty,  take risks and a holistic vision for my life. She is an insightful sounding board for thoughtful reflection and when necessary mid-course “corrections.” She is accepting of my current status and supportive as I grow and evolve. Rose is also tremendous in helping me to acknowledge and celebrate my progress and accomplishments along the way. I look forward to our sessions together and know that my life has been enriched.
Rise J.

Entrepreneur, Elgin, IL

Rose is all about the sweet smell of success and the potential that is in each of us. Rose understands the importance of meeting people where they are and creates hope; inspiring possibilities for a future that had not yet been imagined. Rose sees the potential that is in each of us and leads others to find that potential in themselves.
Felicia K

COO non-profit organization, Elgin IL

When I first met Rose, I couldn’t get off the couch, was overwhelmed and had no hope. By implementing a few of her strategies, within 3 months I had a new job, made amends with family, and am now engaged to the love of my life, she completely changed my life.
Sarah B.

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